Business Seminars and Training:
Managing B2B Channels of Distribution for Profitable Growth

B2B- Industrial Marketing

Distribution Channels in hypercompetitive markets are integral to successful market growth, expansion and retention. Needs of exclusive vs. non-exclusive distributors differ.

Intense global competition is creating new challenges for companies with established distribution networks.

Our seminar will review all elements of distribution channels and the new issues and remedies resulting from a dynamic industrial market. Take away ready-to-use tools and "Knowledge for Profitable Growth"™.

Learning Opportunities

• Nature and Function of Distribution Channels
• Channel design alternatives
• Trade-offs among alternatives
• Managing Power & Conflict
• Distribution Strategy
• Implementation

Who Should Attend

• Marketing Managers,
• Product Managers,
• Sales Managers,
• Customer Service Managers,
• Sales & Marketing Support Staff.