Dates and Location:
*This seminar can be tailored to your company and offered at your choice of location. Please contact ESS for details.
Corporate Training Unit > Marketing Seminars > Brand Management After Merger or Acquisition
Business Seminars and Training:
Brand Management After Merger or Acquisition
The accelerating pace of mergers and acquisitions in North America have resulted in major implications for Brand Management and Strategy Formulation.
Some issues include:
- Nature of Brands (Buyers & Sellers)
- Brand Equity (Organizational, Customer)
- Brands in Strategic Alliances
- Managing Conflicts
This seminar will present current ideas and practices for brand management in a post-merger/acquisition environment.
Who Should Attend
- Marketing Managers,
- Product Managers,
- Sales Managers,
- Operations Managers,
- Sales & Marketing Support Staff,
- Members of Leadership and Management Teams
