Business Seminars and Training:
Pricing Through Product Life Cycles

Many markets are becoming hypercompetitive. Product life cycles are getting shorter due to technological innovation. The accelerating pace of change in many industries is providing gaps of opportunities for companies to gain market position through pricing strategies.

This timely seminar will review and refresh your knowledge of product life cycles and the unique collection of pricing strategies that can be used.

Acquire Skills To

• Understand Product Life Cycle Stages
• Develop effective pricing tactics & strategies
• Stay ahead of your competitors

Learning Opportunities

• Pricing impact on shareholder value
• Product Life Cycles
• Pricing Strategy vs. Pricing Tactics
• Developing a Price Structure
• Pricing to and through the distribution channel
• Price and Customer Value

Who Should Attend

• Marketing Managers,
• Product Managers,
• Sales Managers,
• Customer Service Managers,
• Sales & Marketing Support Staff,
• Quotations & Contract Pricing Managers