Business Seminars and Training:
Market Segmentation for Profitable Growth

B2B Industrial Marketing

Successful differentiation requires an accurate combination of market segmentation and positioning. A company's quest for a sustainable profitable growth will to a large extent, depend on how well sales and marketing strategies use these elements. Our seminar delivers ready to use tools and ideas for Industrial market segmentation and positioning. Attend, learn and take away "Knowledge for Profitable Growth"™

Acquire Skills To

• Perform Macro and Micro Market Segmentation
• Determine unique product/company positioning
• Differentiate for Profitable Growth

Learning Opportunities

• Industrial Markets
• Organizational Buying Behaviour
• Market Segmentation Techniques
• Targeting
• Positioning
• Product Life Cycles
• Pricing Tactics
• Implementing Strategies for Profitable Growth

Who Should Attend

• Product Managers,
• Marketing Managers,
• Sales Managers,
• General Managers,
• Customer Service Managers,
• Sales & Marketing Support Staff